This article discusses how private tour operators are trying to make the most of their share of India’s Hajj market and how religious tourism represents 20% of their revenue. The Indian government runs a lottery to send pilgrims on the Hajj and private tour operators are allocated 30% of India’s allotted quota. They provide travel packages and often offer perks the government lottery doesn’t, such as more conveniently located hotels. They also use Umrah tours as a stepping stone to win Hajj business when customers are ready to make the pilgrimage.

https://www.aljazeera.com/ajimpact/hajjonomics-business-indias-pilgrims-mecca-190808202539949.html